Arm & Hammer Oral Care Signs First Celebrity

Arm & Hammer Oral Care has signed a two-year deal with actress Alison Sweeney, best known for her starring roles “The Biggest Loser” and “Days of our Lives.”

Sweeney will appear in the brand's advertising, public relations and digital media campaigns. She will also help introduce a series of new products to the brand's oral care portfolio.

“We could not be more proud to welcome Alison Sweeney into the Arm & Hammer Oral Care family,” said Tim Seitter, VP of oral care marketing, Church & Dwight Co., Inc. “As a well-known actress, loving mother, and fitness enthusiast, Alison truly represents all characteristics of the Arm & Hammer woman and we look forward to seeing Alison—and her radiant smile—represent our brand.”